Bitcoin doesn't have a technology problem.
It has a trust problem.
We tell the stories that earn it.

We make the stories, interviews, campaigns, and content that build trust with the people evaluating Bitcoin right now, and the ones who will be.

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Bitcoin companies are spending more on media than ever. But most of it talks to people who already get it. The companies that earn lasting trust, from holders and newcomers alike, will win the next wave. That requires a fundamentally different kind of storytelling.

Why Spotlight Coalition

01

Bitcoin-native

5+ years producing media exclusively in the Bitcoin space. 300+ podcast episodes across 8+ shows. Brand campaigns for the companies shaping the industry. The fluency is in the work.

02

Built for every audience

Every piece of media is designed to build trust, whether your audience already holds Bitcoin or hasn't looked yet. Most Bitcoin media only speaks to insiders. We make the work that reaches everyone else too.

03

Full-stack media partner

Podcast to brand film. Product walkthrough to event coverage. One partner. One brand voice. Every format.

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Spotlight Coalition founder

Services

Production

  • Video Production — brand films, commercials, product videos, interviews, on-location and remote
  • Video Editing & Post-Production — full editorial, color grading, sound design, motion graphics
  • Podcast Production — remote and in-person, full-service from recording through distribution
  • Event Coverage — conference coverage, live production, post-event highlight packages
  • Testimonial & Case Study Videos — customer stories designed to build mainstream trust
  • Audiobook Production — full production from recording through mastering

Strategy

  • Brand Strategy & Creative Direction — positioning, messaging, and visual identity that translates Bitcoin products for mainstream audiences
  • Content Strategy — editorial calendars, content pillars, channel strategy, and distribution planning across YouTube, social, and podcast
  • Brand Audit — a full evaluation of your public presence through the lens of mainstream audience trust, delivered as a strategic roadmap

Based in Austin, TX. In-person production in the Austin area; remote production worldwide. Travel for on-location shoots.

Proof of Work

Commercial production still
Podcast studio production
Interview production at Bitcoin company
Interview production close-up
Portrait interview setup
Strategy and creative planning
  • Directed the media for a luxury-tier brand campaign that repositioned a Bitcoin custody company from technical platform to generational wealth brand
  • 300+ podcast episodes produced across 8+ shows, remote and in-person
  • Coverage of public Bitcoin conferences and private industry events
  • Educational content, product walkthroughs, and onboarding videos for complex Bitcoin products and services
  • Social media campaigns and ad creative across multiple Bitcoin brands

Select work available on request.

Let's get to work.

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Or reach out directly: Info@spotlightcoalition.com